Der «kleine Norden» liegt auf halbem Weg zwischen den fruchtbaren Gebieten Zentralchiles und der Atacamawüste und ist dementsprechend eine hügelige Halbwüstenlandschaft mit warmem Klima. Mit ihren kilometerlangen Stränden und dem schönen historischen Zentrum ist die Stadt La Serena ein idealer Ort für entspannende Tage am Strand und ein guter Ausgangspunkt für Ausflüge in das nahe gelegene grüne Elquital, Heimat der Literaturnobelpreisträgerin Gabriela Mistral und Produktionsstätte des berühmten „Pisco“.
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